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Spirit and Frontier add new ULCC competition in Atlanta, will Delta or Southwest feel the most heat?

Discussion in 'Airline Talk & Discussion' started by vegli, Mar 6, 2015.

  1. vegli

    vegli Hangar Gold Member I

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    Atlanta Hartsfield International airport is becoming a hotbed of ULCC activity in 2015 with both Spirit and Frontier Airlines planning ample expansion from the airport, dominated by full service global airline Delta.

    It is an interesting development in the post-consolidated landscape of the US, and Atlanta in particular where Southwest is the second largest airline after acquiring and folding AirTran into its operations. The additions by Spirit and Frontier show those airlines believe that Atlanta is ripe for stimulation, even though historical low fare leader Southwest has a major presence in the market. ULCCs have now assumed that role in the US market place.

    Atlanta is also perhaps a test case for the ULCC effect since unlike Cleveland, it is not a hub that has lost service. It is also one of the few markets where both Spirit and Frontier have opted to expand aggressively on some of the airport’s largest routes.

    Atlanta’s relevance in Frontier’s network grows during 2015
    By the end of Apr-2015, Frontier will offer 16 nonstop flights from Atlanta, announcing an expansion after fellow ULCC Spirit declared its intent to introduce nine new routes from the airport between May-2015 and Sep-2015.

    Once all of Frontier’s new service begins, Atlanta will rise to become the airline’s seventh largest base measured by ASKs as of 29-Jun-2015 to 5-Jul-2015 versus not ranking among its top 10 bases as of 2-Mar-2015 to 8-Mar-2015. Prior to the push, Frontier’s markets served from Atlanta included Denver, Trenton, New Jersey, Orlando, Cleveland and Chicago O’Hare.

    Frontier Airlines global top 10 hubs/bases/stations by ASMs: 2-Mar-2015 to 8-Mar-2015

    [​IMG]

    Source: CAPA - Centre for Aviation and OAG

    Frontier Airlines global top 10 hubs/bases/stations by ASMs: 29-Jul-2015 to 5-Jul-2015

    [​IMG]

    Source: CAPA - Centre for Aviation and OAG

    Frontier’s new routes from Atlanta include Austin, Cincinnati, Indianapolis, Las Vegas, Los Angeles, Miami, New Orleans, New York LaGuardia, Philadelphia and Minneapolis St Paul. Three of those markets are hubs for Delta – Cincinnati, Minneapolis and LaGuardia, and Los Angeles is a major focus city for the airline, as well as for American. Miami is also a hub for American, serving as its major gateway to Latin America and Philadelphia is a hub for US Airways, which is merging with American.

    See related report: Frontier Airlines’ rapid network changes continue. A return to Philadelphia, now with a ULCC mindset

    Delta serves all of those markets, and both Southwest and Delta serve seven – Indianapolis, Las Vegas, Los Angeles, Austin, New Orleans, LaGuardia and Minneapolis. American operates flights from Atlanta to Los Angeles, Miami and LaGuardia and US Airways serves its Philadelphia hub from Atlanta.

    More....
    http://centreforaviation.com/analys...-delta-or-southwest-feel-the-most-heat-212476
     
  2. JeffinMass

    JeffinMass Hangar Bronze Member I

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    DL was use to dealing with AirTran's pricing. Look where AirTran is now. They should have no problem with either Spirit or Frontier.
     
    Brent Heiss likes this.
  3. Gary737

    Gary737 Hangar Silver Member II

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    One way to get rid of competition is to buy them! Frontier and Sprit? They fly A-320 series. Delta flies, A-320 series.......
     
    Brent Heiss likes this.

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